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Social Media Rules For B2B
Using social for business is nothing new. I’ve talked before, here on ContentEqualsMoney.com, about how social and sales fit together. Businesses have understood since the very advent of social media...
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5 Ways Google+ Can Connect You With Your Industry
Google+ offers a lot a useful capabilities and tools for businesses. As a result of Google’s focus on building opportunities and providing SEO benefits for business pages, Google+ has become a very...
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Melonie Dodaro’s Advice About Promoting Yourself On LinkedIn
Content Equals Money recently got to pose a few questions to one of Canada’s top social media experts, Melonie Dodaro. Melonie is an experienced consultant who has dedicated her career to assisting...
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Building Trust in a B2B Setting
Most of us are already well aware of the fact that consumers – whether B2C end customers or B2B clients – simply don’t trust advertising. But it’s impossible to form a relationship based on...
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Who Made That Sale? The Pros and Pitfalls of Affiliate Marketing
When trying to expand marketing reach without emptying their pockets, affiliate marketing may seem like an appealing option for most businesses. Increasing sales with less upfront outlay is an ideal...
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